Digital Marketing · PDF · 189 pages
AI tools for small business, aimed at the admin that eats the week
Thirty-five chapters on winning work and running it — proposals, pricing, client email, invoicing, chasing payment and the SOPs that let you hire.
- Write the Business Brain once — your services, rates, clients, constraints — and stop re-explaining your business to a model every time.
- Turn a discovery call into a proposal the same afternoon, with pricing you can defend when it is questioned.
- Send the late-payment chase, the delay email and the scope-creep reply without spending an hour dreading each one.
- Write the SOPs that make you hireable-from, so the business can survive you taking a week off.
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Get instant access — $19.99Also in the Complete Library — all 10 for $79 (save $101.92).
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Who this is for
Buy it if
- You are the whole company — sales, delivery, invoicing and support are all the same person, and that person is you.
- The work you resent is the admin around the work, not the work itself.
- You have lost money to scope creep or late payment and would rather have a script than an argument.
- You want the numbers side too: Part Four is invoicing, chasing, contracts, bookkeeping and cash flow.
Do not buy it if
- You want a system that runs itself. Every chapter here assumes you review what comes back; the book is emphatic that judgement about money is the one thing not to delegate.
- You have staff handling admin already. Most of the value is in replacing work you personally do.
- You want marketing depth. Part Five covers positioning, website copy and local visibility in seven chapters, but the dedicated content book runs to 32.
- You are looking for legal or tax advice. Chapters 19 and 20 help you prepare and organise; they are explicit that they are not a substitute for a professional.
After reading it
What you will be able to do
- Work out the real ROI of AI on your week, using the book's arithmetic rather than a vendor's.
- Build a reusable context file every later prompt inherits, so nothing is specified twice.
- Qualify a lead in four minutes and run a discovery call with prep, capture and follow-up handled.
- Produce proposals that close, price a project deliberately, and hold your number when it is challenged.
- Run the whole client-communication cycle: onboarding, status updates, scope creep, and the conversations that go wrong.
- Get invoices out, chase late payment up an escalation ladder, and see your cash flow before it becomes urgent.
- Handle marketing you have been avoiding — positioning, website copy, case studies, local search and small-budget ads.
- Write the SOPs, confidentiality rules and 90-day plan that turn a freelance habit into an operation.
What is inside
- Pages
- 189
- Chapters
- 35
- Parts
- 7
- Prompts
- 120
- Appendices
- 7
PART ONE · THE OPERATING SYSTEM5
- 1
The real ROI math
- 2
Choosing your tools without wasting a month
- 3
The Business Brain: your reusable context file
- 4
Prompt anatomy for commercial work
- 5
Teaching the model to sound like you
PART TWO · WINNING THE WORK6
- 6
Qualifying leads in four minutes
- 7
Discovery calls: prep, capture, follow-up
- 8
Proposals that close
- 9
Pricing, scoping and the quote conversation
- 10
Objections, negotiation and holding your number
- 11
Outreach that does not read as outreach
PART THREE · CLIENT COMMUNICATION5
- 12
The client email system
- 13
Onboarding: the first fourteen days
- 14
Status updates nobody dreads
- 15
Scope creep and the art of saying no
- 16
Hard conversations: mistakes, delays, unhappy clients
PART FOUR · MONEY AND ADMIN5
- 17
The invoicing workflow, end to end
- 18
Chasing late payment: the escalation ladder
- 19
Contracts and statements of work
- 20
Bookkeeping, expenses and the tax-time scramble
- 21
Cash flow you can actually see
PART FIVE · MARKETING YOURSELF7
- 22
Positioning: the sentence that does the selling
- 23
Website copy in a single afternoon
- 24
Case studies and testimonials without begging
- 25
The one-hour-a-week content engine
- 26
Email lists for people who hate newsletters
- 27
Local visibility: search, maps and reviews
- 28
Paid ads on a small budget
PART SIX · SERVICE AND DELIVERY4
- 29
The support inbox that runs itself
- 30
Self-serve answers: FAQs and help docs
- 31
Complaints, refunds and public reviews
- 32
Writing the SOPs that let you hire
PART SEVEN · SYSTEMS AND SCALE3
- 33
Automating the repeatable
- 34
Client confidentiality and the data question
- 35
Your 90-day implementation plan
THE BUSINESS PROMPT LIBRARY— 120PROMPTS10
- 01
Lead qualification & discovery B001B012
- 02
Proposals & pitching B013B024
- 03
Pricing & negotiation B025B036
- 04
Client email & project comms B037B048
- 05
Invoicing & getting paid B049B060
- 06
Contracts & admin B061B072
- 07
Marketing copy & website B073B084
- 08
Content & social B085B096
- 09
Customer service & retention B097B108
- 10
Operations, SOPs & analysis B109B120
APPENDICES7
- A
Which model for which job
- B
The Business Brain template
- C
Rate and pricing quick sheet
- D
The weekly AI operating rhythm
- E
Twenty mistakes to avoid
- F
Client-safe data checklist
- G
Glossary
Straight from the book
Two prompts, printed exactly as they appear inside
Client has asked for [REQUEST], outside our scope of [ORIGINAL]. My estimate is [HOURS]. Write a 120-word reply that acknowledges it as a reasonable idea, states plainly that it's outside scope, gives cost and timeline impact in one sentence, and offers a clear choice. Not annoyed, not apologetic, not doing them a favour.
Scope creep is a tone problem more than a pricing one. The three bans at the end are what stop the message reading as either resentful or apologetic.
I'm going to miss [DEADLINE] on [PROJECT] because [REASON]. New realistic date: [DATE]. Write the email: tell them immediately, don't hide behind circumstances, apologise once, give the new date with the reasoning, offer a partial delivery if useful, and say what I'm doing so it doesn't slip twice. Under 160 words.
Written for the message nobody wants to send. "Apologise once" is the instruction most people get wrong, and the last clause is what stops it happening twice.
Sample pages
Three unedited pages from the book.
189
pages in total
35 chapters, all of it written like the three pages beside this one.
The prompt library
120 numbered prompts — B-001 to B-120
Format and delivery
- Format
- Pages
- 189
- File size
- 1.7 MB
- Text
- Searchable and selectable, not scanned images
- Reads on
- Phone, tablet, laptop, e-reader — anything that opens a PDF
- Printing
- Unrestricted
- DRM
- None. The file is not locked to a device or an account
- Delivery
- Download link immediately after payment
- Access
- Permanent — the file is yours once downloaded
- Edition
- 2026
- Structure
- 35 chapters across 7 parts, a 120-prompt library (B-001 to B-120) and 7 appendices
Why $19.99
Twenty dollars against a week that contains, for most freelancers, several hours of writing the same six messages in slightly different words. The chapters that repay fastest are the weekly ones — client email, status updates, invoicing, chasing — rather than the occasional ones like contracts. Thirty-five chapters and a 120-prompt library is priced as a reference you keep open, not a course you finish. It makes no claim about what you will earn; Chapter 1 hands you the arithmetic and lets you decide before you buy.
One payment, no subscription, and the file is yours to keep. The full delivery spec is above, and the refund policy says exactly when the money comes back.
Refunds
Refunds are handled by Payhip, where the payment is taken. Digital downloads are delivered instantly and cannot be returned, so completing checkout waives the statutory 14-day right of withdrawal. Refunds are still given for a file that will not open, a duplicate charge, the wrong product, or a product that materially differs from its description here — within 14 days, by email.
This wording matches the full refund policy exactly. If the two ever disagree, the policy page is the one that governs — and the difference is what causes chargebacks, so they are kept identical.
Before you buy
Questions about this book
My business is quite specific. Will generic prompts actually fit it?
Is this a book about AI or a book about running a business?
How is this different from your content and Google Ads books?
Should I put client information into an AI tool at all?
What is in the 120-prompt business library?
Does it make any claims about how much I will earn or save?
I am a small business rather than a freelancer. Does it still apply?
How long before it pays for itself?
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